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總會長序言－蕭明仁
總會長序言－蕭明仁
台灣很美，這是我們共同的驕傲。山林、海洋、古蹟、都市，每一處風景都有故事。觀光，不只是產業，更是一種文化交流與生活體驗。
我們的初心台灣觀光產業發展總會成立，就是希望把這份美好傳遞出去。讓旅人找到感動，讓從業者找到價值與成就。
我們的方向永續旅遊：守護環境，讓美景世代相傳在地連結：發掘地方特色，帶動社區發展跨域合作：食宿遊購行整合，創造完整體驗人才培育：支持年輕世代，激發產業新能量
一起走這段旅程觀光是一段旅程，需要大家共同參與。我們誠摯邀請所有夥伴與朋友，攜手把台灣的美麗推向世界，讓觀光成為帶來幸福與希望的力量。
我們的初心台灣觀光產業發展總會成立，就是希望把這份美好傳遞出去。讓旅人找到感動，讓從業者找到價值與成就。
我們的方向永續旅遊：守護環境，讓美景世代相傳在地連結：發掘地方特色，帶動社區發展跨域合作：食宿遊購行整合，創造完整體驗人才培育：支持年輕世代，激發產業新能量
一起走這段旅程觀光是一段旅程，需要大家共同參與。我們誠摯邀請所有夥伴與朋友，攜手把台灣的美麗推向世界，讓觀光成為帶來幸福與希望的力量。
Chairman Hsiao Ming-Jen's Messgage
Chairman Hsiao Ming-Jen's Messgage
Taiwan is beautiful, and this is our shared pride. From mountains and oceans to heritage sites and modern cities, every landscape tells a story. Tourism is not just an industry—it is a form of cultural exchange, a life experience, and a way for the world to truly see Taiwan.
The founding purpose of our Association is to share this beauty with the world. We hope every traveler can find inspiration in Taiwan, and every professional in the industry can discover value and a sense of achievement.
Looking ahead, we will focus on four key directions:Sustainable Tourism — Protecting the environment so that natural beauty can be preserved for generations.Local Connections — Showcasing regional uniqueness and empowering community development.Cross-Sector Collaboration — Integrating food, lodging, travel, shopping, and transportation to create a complete and engaging experience.Talent Development — Supporting the young generation and nurturing professionals with global perspectives.
Tourism is a journey that requires collective participation. I sincerely invite all partners and friends to join hands with us, bringing Taiwan’s beauty to the global stage and making tourism a force for happiness and hope.
— Chairman Hsiao Ming-Jen
總會長(中) 蕭明仁 與 觀光署長官們合影
第一屆總會長當選證書
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